Sometimes called “Generation Green,” many of today’s kids are more informed, more passionate, and more action oriented about sustainability than their parents. And, they are on a mission to change their parents’ behaviors to match their growing green beliefs.
Least you think this is a teenage or college student phenomenon, over half of 6-8 year olds have asked mom and dad specifically to buy brands with sustainability credentials. 40% have requested products made from recycled paper. Grade school kids are nagging their parents about everything from buying a hybrid car, to shopping only at small, local retailers, to eliminating plastic bags. Their parents are listening.