The FTC began retooling its “Green Guides,” the rules that govern green claims, in early 2008. They “accepted comments” and held workshops. Now they are hinting that the new guidelines are almost ready, and enforcement will be jumpstarted with cases they have been investigating behind the scenes.
The new regulations are sorely needed. It’s been over 10 years since the Green Guides were updated. They don’t even mention climate change, let alone terms like “sustainability” and “carbon footprint.”
Lawyers who specialize in reading regulatory tea leaves anticipate that the new guides will cover a broad range of topics, including: