Despite these statistics, direct mail as a percentage of marketing spending is increasing. Marketers sent over 100 billion (yup, with a “b”) pieces of junk mail last year. That represents almost two-thirds of all the mail handled by the postal service. The average household received 850 pieces, and almost 50% went into the trash without being opened.
Consumers upset by the environmental wastefulness and general irritation of junk mail are signing up in droves for services like Mail Stopper that promise to eliminate 90% of direct mail in 90 days.