This perceived lack of value makes me wonder what the future holds for the “hottest” social media service. Is current Twitter usage based on curiosity, which will fade with time? Will Twitter become like Second Life---loved by a hardcore group of users, and forgotten by the average consumer? Or will consumers continue to flock to the service as long as it is free?
We should think about...
- Are we being consumer-driven about our marketing allocation? Or, have we gotten a little bit too caught up in the social media trend?
- Are we avoiding the temptation to turn social media tactics into marketing strategies?
If you need help figuring out what role social media tactics should play in your marketing plan, please give us a call at 925-417-2253. We’re experts at developing strategically sound marketing plans with marketing tactics that drive sales.