Over the past few months I’ve heard a number of smart marketers say, “I’m already overwhelmed by Facebook, Twitter, and LinkedIn, do I really have to do Google+ too?”
The answer is “Yes, absolutely.”
In the 100 days since launch, 40 million people have joined Google+. Analysts project membership will reach 60 million by year end. Those numbers are small versus Facebook, but closing in on Twitter’s 100 million active users.
Google+ is attracting everyone’s favorite consumers: young (18-34 years old), well-educated, and affluent.
The network is rapidly becoming gender balanced. Women are 32% of users, and that percentage is increasing every month.
Consumers are engaged with Google+. They have uploaded 3.4 billion pictures in three months.
Britney Spears will overtake Larry Page as the most followed person on Google+ any day now. That’s proof positive the site is no longer just for early adopters.
Last week Google+ launched business pages. Your competitors may already be connecting with consumers.
We should think about...
Are our customers on Google+?
Can we afford to ignore a social network that is expanding this rapidly?
For help leveraging Google+ and other digital marketing, call Brandology at 925-417-2253. We are experts at developing powerful marketing strategies and tactics that produce results. Click here to learn more about the range of services we offer.
Sources: Eweek 2011; Mashable 2011; Social Statistics 2011
Copyright 2011. Brandology and InformAction are registered trademarks of Brandology