Tablet commerce may be poised to eclipse mobile commerce. Here are the fast facts.
Tablet ownership doubled between mid-December and mid-January. Over 20% of the population now has one, and the rapid growth is projected to continue.
Consumers like to shop on tablets. Almost half of all tablet owners have made a purchase on their device.
Conversion rates are three times higher on tablets. Consumers who start researching/shopping on tablets are orders of magnitude more likely to complete the transaction than those on smartphones.
It’s all about the screen. Americans say they buy more via their tablet because of its screen size. (You aren’t the only one frustrated trying to navigate websites on a mobile!)
Tablet owners spend more time online. Because the device is "always on", portable, and has rich content, users say their total time online has gone up significantly.
Users are demographically attractive. 30-49, well educated, and higher income is the current profile. Owners are equally split between men and women.
Half of Americans think tablets will replace laptops. And, they believe it will happen sooner rather than later.
We should think about...
Have we created a version of our website optimized for tablets?
Are we thinking about a tablet marketing and sales strategy separate from our mobile strategy?
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Sources: Adobe 2012, Forrester 2011 & 2012, Pew Research Center 2011, Poll Position 2012
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