Tablet commerce may be poised to eclipse mobile commerce. Here are the fast facts.
- Tablet ownership doubled between mid-December and mid-January. Over 20% of the population now has one, and the rapid growth is projected to continue.
- Consumers like to shop on tablets. Almost half of all tablet owners have made a purchase on their device.
- Conversion rates are three times higher on tablets. Consumers who start researching/shopping on tablets are orders of magnitude more likely to complete the transaction than those on smartphones.
- It’s all about the screen. Americans say they buy more via their tablet because of its screen size. (You aren’t the only one frustrated trying to navigate websites on a mobile!)
- Tablet owners spend more time online. Because the device is "always on", portable, and has rich content, users say their total time online has gone up significantly.
- Users are demographically attractive. 30-49, well educated, and higher income is the current profile. Owners are equally split between men and women.
- Half of Americans think tablets will replace laptops. And, they believe it will happen sooner rather than later.
We should think about...
- Have we created a version of our website optimized for tablets?
- Are we thinking about a tablet marketing and sales strategy separate from our mobile strategy?
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