Men aren’t as engaged as women in social media, and the gender gap is increasing. It’s a long-term trend, and it should influence your social media marketing.
- Fewer men use social media, and they are dramatically less likely to log on everyday.
- Men spend 28% less of their online time on social networks than women.
- Males don’t Like brands, update their status, or comment on others’ pictures as frequently as women.
- This gender difference is partially because women see social networks as a way to connect with family, friends, and co-workers, while men aren’t as interested in using them for those three activities.
- Most major sites skew female. 58% of Facebook users and 59% of Twitter users are women. Google+ is dominated by men, but that may be an early adopter phenomenon that fades over time.
- Pinterest is on fire, but 82% of members are women. Men using the site are trying to find each other with the hashtag #bropin.
- Male-focused social networks are being launched to connect with men. Gentlemint is gaining traction. It’s currently in Beta and by invitation only.
We should think about...
- Have we considered men’s social media habits in our social media strategy?
- Should we experiment with male-focused social media sites?
For help with digital and social media marketing, call Brandology at 925-417-2253. We are experts at developing powerful marketing strategies and tactics that produce results.
Click here to learn more about the range of services we offer.
