How to Get Beyoncé and The Stones to Sell Your Product
Internet radio is booming! Here are the nine quick facts you need to know.
Over 40% of US broadband households log onto Internet radio websites. That’s up from 32% last year.
Internet radio reaches an affluent target market. Listeners are evenly split by gender, 64% own houses, and 22% make over $100K per year.
It also effectively reaches 18-24 year olds. The majority of young adults are listening to significantly less broadcast radio and more Internet radio than before.
People spend between 1 and 3 hours daily listening online.
More than half listen at work.
Internet radio is a great mobile marketing tactic. Close to half of all listeners tune in on their smart phone or tablet.
It is inherently social and sharable. 60% listen while visiting social sites and 40% simultaneously chat with friends.
The majority of listeners both hear and see ads. 61% do not minimize their radio player while listening.
Successful companies already use this media. 9 of the top 10 retailers and 9 of the 10 biggest restaurants advertise on Internet radio.
We should think about...
Should we include Internet radio in our marketing mix?
If we are already on Internet radio, should we expand to more Internet radio websites? The average listener changes websites at least once a day.
For help developing powerful marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, call Brandology at 925-417-2253. Click here to learn more about the range of services we offer.
Sources: Mashable 2012, NPD 2012, Targetspot 2012
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