Internet radio is booming! Here are the nine quick facts you need to know.
- Over 40% of US broadband households log onto Internet radio websites. That’s up from 32% last year.
- Internet radio reaches an affluent target market. Listeners are evenly split by gender, 64% own houses, and 22% make over $100K per year.
- It also effectively reaches 18-24 year olds. The majority of young adults are listening to significantly less broadcast radio and more Internet radio than before.
- People spend between 1 and 3 hours daily listening online.
- More than half listen at work.
- Internet radio is a great mobile marketing tactic. Close to half of all listeners tune in on their smart phone or tablet.
- It is inherently social and sharable. 60% listen while visiting social sites and 40% simultaneously chat with friends.
- The majority of listeners both hear and see ads. 61% do not minimize their radio player while listening.
- Successful companies already use this media. 9 of the top 10 retailers and 9 of the 10 biggest restaurants advertise on Internet radio.
We should think about...
- Should we include Internet radio in our marketing mix?
- If we are already on Internet radio, should we expand to more Internet radio websites? The average listener changes websites at least once a day.
For help developing powerful marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, call Brandology at 925-417-2253.
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