Actionable insights
from Brandology
Experts in marketing strategy
and execution, strategic
planning, innovation,
trend tracking & positioning
7 Reasons To Expand Your Presence on Amazon
Consumers start more online shopping trips on Amazon than any other website, including Google. That’s the top reason why you need to aggressively pursue Amazon as a sales channel. Other reasons include:
  • 86% of American online shoppers have bought from Amazon.

  • Amazon captures almost 20% of all online sales in the US.

  • Only one-third of Amazon’s revenue comes from media (books, music, and video.) The rest is from groceries, fashion, electronics, and probably whatever you sell.

  • 40% of the products Amazon ships are sold in its third party marketplace. That number is only going to increase.

  • Rumor has it that Amazon may establish physical stores and offer same day delivery in large metro areas soon. Imagine how that will increase sales!

  • Americans spend money impulsively on Amazon. Free shipping on sales over $25 somehow causes consumers to feel good about making an unplanned $7 purchase to avoid a $3.99 UPS charge. Amazon Prime also entices people to spend more than they had budgeted.

We should think about...
  • Do we have a comprehensive strategy for selling on Amazon?
  • Are we spending enough time focused on Amazon sales execution?
Sources: Forrester Research 2012, The New York Times 2012
Copyright 2012. Brandology and InformAction are registered trademarks of Brandology