Consumers start more online shopping trips on Amazon than any other website, including Google. That’s the top reason why you need to aggressively pursue Amazon as a sales channel. Other reasons include:

• 86% of American online shoppers have bought from Amazon.


• Amazon captures almost 20% of all online sales in the US.


• Only one-third of Amazon’s revenue comes from media (books, music, and video.) The rest is from groceries, fashion, electronics, and probably whatever you sell.


• 40% of the products Amazon ships are sold in its third party marketplace. That number is only going to increase.


• Rumor has it that Amazon may establish physical stores and offer same day delivery in large metro areas soon. Imagine how that will increase sales!


• Americans spend money impulsively on Amazon. Free shipping on sales over $25 somehow causes consumers to feel good about making an unplanned $7 purchase to avoid a $3.99 UPS charge. Amazon Prime also entices people to spend more than they had budgeted.

• Do we have a comprehensive strategy for selling on Amazon?
• Are we spending enough time focused on Amazon sales execution?