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Pinterest Drives Purchases
70% of users visit Pinterest specifically looking for things to buy. 59% of them go on to purchase something they see on the site.

That’s in stark contrast to the 17% of users who are motivated to visit Facebook in search of buying inspiration, and the 33% that later make a purchase.

Additionally, when Pinterest users decide to buy, they spend more, according to research from RichRelevance. A shopper who connects from Pinterest to an ecommerce site spends an average of $169 vs $95 if they are referred by Facebook, and $71 if they connect via Twitter.

Consumers are more active and engaged with retailers and products on Pinterest than other sites. The typical user likes 9.3 retailers on Pinterest vs 8.5 on Twitter and 6.9 on Facebook. What’s more, 59% of pinners repin content they like, while only 37% of Facebook fans post on the site.

Finally, Pinterest refers more traffic to other websites than Twitter, StumbleUpon, or Bing.

We may have just figured out how to translate social media marketing into sales. That’s especially true if you are marketing food, home décor, arts and crafts, or fashion, the top categories on Pinterest.

Are you on Pinterest yet?

We should think about...
  • Is it time to create a Pinterest marketing and sales strategy?
  • Should we start by repinning this newsletter?
Sources: Bizrate Insights 2012, Comscore 2012, RichRelevance 2012, SteelHouse 2012, TechCrunch 2012
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