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9 Eye Popping Mobile Facts That Drive Business

By Maura Mitchell

We’ve all got mobile marketing and m-commerce on our priority list. But, nothing brings home just how important they are for sales and profits like a quick dose of consumer insights.
  • In the past 3 years, consumers have doubled how much time they spend with digital content. 93% of that extra time occurs on mobile devices.
  • Americans average more time connected to the Internet via mobile than via desktops and laptops combined.
  • 8 in 10 smartphone owners say the first thing they do after waking up is check their device.
  • For every hour consumers spend reading newspapers or magazines, they spend seven hours on their mobile device.
  • The typical cellphone owner spends 75% more time daily on their mobile than listening to the radio.
  • 25% of all B-to-C emails worldwide are opened on a smartphone. An additional 7% are viewed on a tablet. These numbers are even higher during holiday season.
  • Consumers are more likely to share social content via a mobile than a desktop/laptop.
  • 88% of owners say having a smartphone makes them buy more spontaneously.
  • Americans expect it to be easier to purchase something via mobile than via a desktop or offline.

What are the implications for your business?
  • Have you optimized every aspect of your mobile website, including your shopping experience?
  • Is your email marketing designed for reading on a mobile device?
  • Does your social media marketing plan assume most sharing is done on a cellphone?
If you would like to keep up-to-speed with how consumers use social media, technology and the Internet, check out The Digital American 2013. Click here for a free sample.

For help developing powerful marketing strategies that drive results, strategic plans that deliver  growth,  or  new  products  that  consumers  love,  contact Brandology at 925-417-2253 or
Sources: Comscore 2013, eMarketer 2013, IDC 2013

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