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Time to Get Serious About Flipboard

By Maura Mitchell

When you hear Flipboard is a “mobile news reader” it doesn’t sound like an interesting marketing medium.

When you learn it has 90 million users, gets 7 billion page views per month, and features ads that look like beautiful print spreads, you’ll probably change your mind.

Flipboard is an app that allows users to subscribe to magazines and flip through them with a finger swipe. It includes traditional print properties like Vanity Fair and Bon Appetit, plus magazines created by brands.

Magazines from Levi’s, Cisco, and Target are producing results. 10% of consumers who engage once subscribe and the average reader views 20 to 40 pages per issue.

Marketers who aren’t ready to commit to producing a brand magazine can run ads in Flipboard magazines from the likes of Esquire, People, and InStyle. Time and Fortune will join Flipboard in December.

Flipboard users are an attractive target market. They are relatively evenly split between men and women. 86% are college educated, and over half have household incomes above $100,000.

The app is catching on rapidly. Readership has almost doubled since April 2013, and monthly page views have increased by 1 billion over the same time period.

What are the implications for your business?
  • Have you considered testing ads in others’ Flipboard magazines?
  • Does creating your own Flipboard magazine fit with your brand strategy? Check out what Target and Cisco are doing before you make up your mind.
If you would like to keep up-to-speed with how consumers use social media, technology and the Internet, check out The Digital American 2013. Click here for a free sample.

For help developing powerful marketing strategies that drive results, strategic plans that deliver  growth,  or  new  products  that  consumers  love, contact Brandology at 925-417-2253 or
Sources: Ad Age 2013, Engadget 2013, Fortune 2013, VentureBeat 2013

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