Pictures on Instagram receive 58 times more consumer response than posts on Facebook and 120 times more engagement than ones on Twitter. Those are the results of Forrester’s analysis of over 3 million consumer interactions with brands on social media.
On average, over 4% of a brand’s followers engage with each Instagram post. While that number isn’t overwhelming, it is way ahead of Facebook’s .07% and Twitter’s .03%.
Instagram also drives frequent interaction. 57% of Instagram users check the network every day, very close to the percent that do so on Facebook. Twitter’s and Pinterest’s daily visit stats are much lower (46% and 23% respectively.)
Users spend more time per visit on Instagram than any other social network except Facebook. In fact, users are on Instagram almost twice as long as on Twitter.
Instagram captures a somewhat unique audience vs other social nets. Only about half of all Instagram users are on Twitter and roughly a third are on Pinterest.
The number of consumers on Instagram doubled in 2013 and continues to grow rapidly. It currently has over 200 million active monthly users, and 37% of 18-29 year olds have an Instagram account.
What are the implications for your business?
- Are you active enough on Instagram?
- Have you learned Instagram best practices? They are different than on Facebook or other social networks.
For help developing powerful digital strategies that work, compelling marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, contact Brandology at 925-417-2253 or Maura@Brandology.com.
Sources: Business Insider 2014, Entrepreneur 2014, Forrester 2014, Pew Research 2013.
