Reddit describes itself as an online community where people vote on content to identify what is new and popular on the web. Other people call it a “social news platform.”
How does it work?
Members, called redditors, add links to content, then the community comments and votes on them. The most popular stories rise to the top of their category (called a Subreddit) and ultimately to the front page of Reddit.
How popular is it?
Reddit receives over 50 million unique visitors and 3 billion page views per month. It is moving up the website rankings in the US and is particularly strong in the Bay Area.
Who uses the site?
Reddit attracts a somewhat hard to target demographic. The details vary a little depending on the source, but everyone agrees Reddit users are mostly 18-34 years old, well educated, and more likely to be male.
Why should you care?
Cutting edge marketers see potential for leveraging Reddit to build brand loyalty. They are delivering customer service, building relationships by posting compelling content, and joining consumers’ discussions. Reddit also offers the option to create sponsored links.
What are the implications for your business?
- You should check out Reddit, especially if your target market is under 35. Be forewarned, it is a visual mess, so you need to look beyond the aesthetic clutter to understand what makes this website special.
- If you target men under 34, you should seriously consider testing sponsored links or participating in Subreddit discussions.
If you would like to keep up-to-speed with how consumers use social media, technology and the Internet, check out The Digital American 2013.
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For help developing powerful marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, contact Brandology at 925-417-2253 or Maura@Brandology.com.
Sources: Alexa 2013, Mashable 2012, Pingdom 2013, Social Media Examiner 2012
