Pinterest is treated as a second class social network by many brands. It shouldn’t be. Its user base includes half of all Millennials and 45% of US women. It is arguably the most effective social platform for converting members to purchasers.
At its core, Pinterest is all about shopping. 93% of Pinners are looking for shopping inspiration, and almost the same percent have made a purchase on the site. Those who buy tend to spend more than they planned and purchase items not on their original list.
While most social nets struggle with how to slip in ads without upsetting their users, Pinners are seeking information from brands. About two-thirds of Pinterest’s 50 billion pins are from brands, and the majority of consumers find that content very helpful.
For years, one of the biggest raps on Pinterest was that it skewed very female. I never understood why that was considered a bug rather than a feature. That said, 50% of those who joined Pinterest this year are male, adding more gender balance to the platform.
Sources: Business to Community 2018, Media Post 2018, Pinterest 2018
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)