Brandology Newsletter Archive

Newsletter Archive

2020 Issues

4/23/2020	While You Were Out, Consumers’ Media Habits Changed
3/3/2020	The “Social” is Shrinking in “Social Media”
1/30/2020	Your Smart Speaker’s Relationship Status: It’s Complicated

2019 Issues

12/16/2019	Overlooked Social Platform Growing 53%
12/1/2019	Etsy: Secret Home to CPG Innovation
11/11/2019	QR Codes Are Back. Really.
10/20/2019	Are You Overlooking this Hyper-targeted Social Media?
10/25/2019	Gen Z Driving Brick & Mortar Revival?
10/3/2019	Consumers Have Had It With Digital Ads
8/14/2019	Half of Advertising on Amazon Drives Non-Amazon Sales
7/23/2019	The Big Cost of Being Millennial Focused
7/9/2019	50% Buying Perishable Food Online
6/20/2019	The Social Network Where Consumers Go To Buy
6/3/2019	Consumers Like Ads Here
5/20/2019	Visual Search is Here. Is Your Brand Ready?
4/29/2019	Social Media Without Ads—How Will Your Brand Fare?
4/8/2019	Why You Need An Amazon Prime Day Strategy
3/202019	Gen Z Uses Social More than Search for Product Research
3/3/2019	The Hidden Power of Replenishment Subscriptions
2/14/2019	Consumers Move to Messaging Apps from Social Media
1/22/2019	QR Codes Surge Back to Life
1/7/2019	What’s Growing Twice as Fast as Online Shopping?

2018 Issues

12/3/2018	The Hot New Social Platform: TikTok
11/14/2018	Dark Social Eclipses Facebook
10/25/2018	Consumers See Fake Ads 25% of The Time
10/4/2018	What If Nobody Had Broadband Access?
9/10/2018	74% of Users Less Connected to Facebook
8/26/2018	CPG Products Lead Voice Commerce
7/29/2018	False Brand Stories Reach More People Than True Ones
7/12/2018	What if Your Social is Targeting the Wrong People?
6/26/2018	Reddit More Popular Than Facebook
6/7/2018	73% Think Sites Sell Their Private Data
5/24/2018	50% of Millennials Are on Pinterest
5/2/2018	Social Presence More Import Than Price for Gen Z
4/12/2018	Will Privacy Concerns Impact Marketing Effectiveness?
3/27/2018	Male Millennials Watch Esports as Much as Baseball
3/13/2017	Does Influencer Marketing Work?
2/22/2017	Facebook is Losing Its Grip
2/8/2017	“Just Browsing” Can Be a Brand’s Best Friend
1/18/2017	Talking Politics on Social Media Increases Brand Loyalty
1/3/2017	Alexa, What Brand Should I Buy?

2017 Issues

12/19/2017	Time for Authentic Marketers to Embrace Reddit
11/30/2017	What You Need to Know About Holiday Ecommerce
11/8/2017	How to Capture Distracted Consumers
10/26/2017	YouTube’s Best Audience: Baby Boomers
10/9/2017	Search Marketing Now Stronger Than Word of Mouth
9/20/2017	Online Grocery Shopping Exposed
8/31/2017	The Spark That Ignites Social Commerce?
8/15/2017	Answers Drive Sales on Social Media
7/24/2017	Gen Xers Rule Social—Not Millennials
7/12/2017	You Post Too Frequently on Social Media
6/22/2017	50% of Consumers Quit Brands for That??
6/6/2017	Trolls Are Not Who You Think They Are
5/15/2017	Where Would Consumers Like to Receive Ads?
4/19/2017	Consumers Don’t Trust Who They Think They Trust
4/12/2017	Market to Amazon Prime Members—Even If You Don’t Sell on Amazon
3/25/2017	Hey Siri, How Will Voice Search Impact Marketing?
3/8/2017	The 9 Things You Need to Know About Chatbots
2/20/2017	Social #BrandBoycotts Are A Huge Dilemma
2/6/2017	More Plan to Quit Social Media than Quit Smoking
1/17/2017	Streaming Now Top Way to Listen to Music
1/4/2017	What Marketers Should Know (But Don’t) About Esports

2016 Issues

12/19/2016	Fake News Hurts Brands
11/28/2016	Busting Myths about Holiday Shoppers
11/10/2016	Your Target Never Sees Your Digital Ad
10/20/2016	Most Shopping Searches Begin & End on Amazon
10/3/2016	Hispanics Driving Online Grocery Shopping
9/21/2016	Social Media Weakens Your Consumer Connections
9/7/2016	Why Fans Unfollow Your Business
8/24/2016	Podcasts Are As Popular As Twitter
8/11/2016	The Charade of Social Media This Month
7/25/2016	Why Marketers Should Care About Pokemon Go
7/14/2016	Big Brands Jump On Subscription Boxes
6/23/2016	The very effective, very overlooked marketing tactic
6/9/2016	Chat Commerce Is Here. Are You Ready?
5/24/2016	Amazon Dash Buttons---What Every Marketer Needs to Know
5/11/2016	More Watch Streaming TV Than Live TV
4/21/2016	Consumers Disengage from Social Media
4/4/2016	Snapchat Is More Important than Facebook
3/17/2016	What Consumers Feel When Brands Collect Personal Data
2/25/2016	Emoji Marketing Gets Thumbs Up From Consumers
2/11/2016	6 Reasons Your Brand Should Market on LinkedIn
1/21/2016	Low Income Consumers Use Technology More
1/7/2016	The Secret Why Consumers Share Content

2015 Issues

12/17/2015	Who Buys on Social Media?
12/3/2015	Is Social Media Becoming a Spectator Sport?
11/13/2015	Millennials Prefer Calling to Connect
10/29/2015	Consumers Unplug from Cable TV
10/9/2015	Marketers’ Nightmare: Ad Blocking
9/22/2015	The Surprising Truth about Subscription Boxes
9/3/2015	You Opened It, Didn’t You?!
8/20/2015	Customer Service Shaming on Social Media
8/06/2015	YouTube Surpasses Cable TV
7/16/2015	The Digital Consumers You Missed (No, Not Millennials)
6/30/2015	Everything You Need to Know About Periscope
6/4/2015	Drones Deliver Instant Gratification
5/20/2015	Personalization Is Getting Too Personal
4/30/2015	Men Shop Online More Than Women
4/16/2015	How to Convert 63% of Shoppers
4/2/2015	Most Americans Don’t Use Any New Apps
3/18/2015	Why Your Business Needs Negative Reviews
3/2/2015	Smartphones Take Over From Tablets
2/6/2015	Dark Social Media: Everything You Need to Know
1/23/2015	73% Say “Beacons Influence What I Buy”
1/8/2015	50% of Videos Watched on Mobiles

2014 Issues

12/18/2014	9 Things Your Competitors Know About Instagram
12/5/2014	8 Reasons Why You Need to Improve Your Social Customer Service
11/13/2014	Consumers Stop Showrooming
10/30/2014	Where People Buy On Social Networks
10/10/2014	Ello: 9 Things You Must Know
9/25/2014	47% want to buy on social media
9/11/2014	Consumers’ Take on The Internet of Things
8/22/2014	Beacons: What Consumers Want You to Know
8/07/2014	8 Facts You Must Know About Twitch
7/24/2014	66% Feel Deceived by Content Marketing
7/10/2014	Apps Are Taking Over The World
6/26/2014	Online Shares Increase Purchase Intent +9.5%
6/5/2014	Increase Your Social Effectiveness by 58 Times
5/22/2014	Mobile: The Key To In-Store Sales
5/1/2014	Six Reasons to Advertise on Snapchat
4/17/2014	The #1 Social Network is Instagram
4/3/2014	You’re Completely Missing 27% of Consumers
3/13/2014	The Untapped Potential of Mobile Shopping
2/26/2014	How Many Fake Fans and Followers Do You Have?
2/6/2014	Americans' Newest Media Addiction
1/23/2014	Are You Ignoring This Powerful Marketing Tool?
1/9/2014	Get Ready for Bitcoin

2013 Issues

11/21/2013	9 Things You Need to Know About Online Video
11/7/2013	Time to Get Serious About Flipboard
10/16/2013	Will Webrooming Cancel Showrooming?
10/3/2013	Your Competitors’ Marketing Plans
9/12/2013	Suddenly, Consumers Target Advertisers
8/29/2013	You’re Losing Sales by the Second
8/8/2013	9 Eye Popping Mobile Facts That Drive Business
7/25/2013	People Under 40 Are Out of Touch
7/11/2013	The Most Powerful Social Marketing Tactic
6/27/2013	Hispanics Are The Mobile Trendsetters
6/2013/2013	Native Ads. The Best? The Worst? The Future?
5/30/2013	Watching TV, Withouth the TV
5/9/2013	Internet Radio About to Surpass AM/FM
4/25/2013	Flipboard Could Be Marketers' Dream
4/11/2013	Your Brand Is Too Active On Social Media
3/21/2013	Why My Kitchen Sink Should Revolutionize Your Marketing
3/6/2013	Most Powerful Digital Marketing: Reviews
2/14/2013	Social Media You Can Ignore
1/31/2013	What You Need to Know about Reddit
1/18/2013	6 Things You Need to Know About Snapchat
1/8/2013	Introducing The Digital American 2013

2012 Issues

11/29/12	30% of Seniors Want Customer Service on Facebook
11/15/12	Santa’s Gonna Use a Smartphone
10/25/12	Pinterest Drives Purchases
10/11/12	QR Code Hype Exceeds Reality
9/27/12	Social TV: What You Need to Know
9/6/12	Social Media Increases Productivity. Really.
8/23/12	Facebook Commerce is Thriving
8/9/12	Seven Reasons To Expand Your Presence on Amazon
7/26/12	What Teens Like More than Facebook
7/12/2012	Consumers Prefer Tablets to Mobiles and Laptops
6/28/2012	What about Daddy Bloggers?
6/14/2012	What Will You Do When Consumers Find Out?
5/24/2012	How to Get Beyoncé and The Stones to Sell Your Product
5/10/2012	Social Gifting: The Next Big Trend
4/26/2012	Are You Annoying Customers Without Knowing It?
4/5/2012	Social Media is Missing Men
3/22/2012	Daily Deals: Money Pits or Money Makers?
3/8/2012	Consumers Cut Back on Social Media
2/23/2012	Consumers Don’t Trust You
2/7/2012	Tablet Commerce Takes Off---Are You Ready?
1/19/2012	Best Social Marketing: Great Customer Service
1/5/2012	8 Facts You Need to Know About Tumblr

2011 Issues

12/20/2011	Marketers Are Ruining Facebook for Marketing
11/30/2011	Most Apps Are Not Used
11/16/2011	Yes, You Must Be on Google+
11/2/2011	More Powerful Than Facebook?
10/18/2011	A “Like” Doesn’t Mean They Like Your Brand
10/6/2011	Consumers Want Just One Thing
9/21/2011	Left-Right Partnership Does the Impossible
9/9/2011	Legally Commit to Doing Good
8/24/2011	Do You Know Your Plastic Footprint?
8/11/2011	Growing Food Locally Without Land
7/21/2011	40% of Consumers are Flexitarians
7/7/2011	It Doesn’t Matter If It’s Legal
6/23/2011	Green Goes Red White and Blue
6/8/2011	Quality, Price, Performance, Convenience, and Green, Please
5/26/2011	I Already Gave at the Grocery Store
5/12/2011	Carbon Footprints Discourage Green Behavior
4/28/2011	Green is Too Girly
4/13/2011	96% of Consumers Want It. Are You Delivering?
3/22/2011	Global Warming is Not Happening. Climate Change Is
3/8/2011	43% Believe Climate Change Caused by Rockets
2/23/2011	Consumers Spend Double When Encouraged To Save
2/1/2011	Hope IS a Strategy
1/18/2011	Forget About Mobile Commerce For Now
1/4/2011	Consumers Are Eager to Pay Money for Nothing

2010 Issues

12/14/2010	People of Color Favor Green
11/30/2010	You’re Ignoring 33% of Your Target Market
11/11/2010	The One Thing Your Customers Really Want
10/28/2010	Improve Productivity by 40%
10/12/2010	Profitable New Target Market: Green Dads
9/29/2010	Food Price Wars Are Coming
9/8/2010	Buying Green Products. Not Buying Global Warming
8/24/2010	O% of Consumers Would Pay For Twitter
8/3/2010	Oil Dispersant---Next Food Safety Issue?
7/20/2010	More People Eating Like Neanderthals
7/7/2010	Real Men Eat Plants
6/22/2010	Less than .3% of Chemicals Proven Safe
6/9/2010	Your Company’s Blueprint for Green Savings
5/26/2010	Eating Too Much Organic Food?
5/11/2010	Boomers Are Greener Than Millenials
4/27/2010	Sick of Climate Change?
4/14/2010	Savers Reward Themselves by Wasting
3/24/2010	So Confused They Don’t Know They’re Confused
3/9/2010	The Perfect Combination: Profitable, Green, and Boring
2/17/2010	Being Seen Being Green
2/2/2010	You’re Taking Second Hand Drugs
1/20/2010	Stop Guessing about Consumers’ Eco Intentions
1/5/2010	Climate Engineering: Solution or Disaster?

2009 Issues

12/16/2009	Forget About Carbon Dioxide!
12/1/2009	Global Warming Causes Wars?
11/10/2009	89% of Consumers Don’t Want What You’re Selling
10/29/2009	Greenness May be Next to Godliness
10/13/2009	Peer Pressure: Consumers' Great Green Motivator
9/30/2009	Irreversible Tipping Point Coming?
9/15/2009	Hispanics: A Growing Green Target
9/1/2009	Which Country Will Win the Green Race?
8/18/2009	Four Days Work. Five Days Pay
7/28/2009	Organic and GMO. A Marriage of Necessity?
7/14/2009	Women Are Greener than Men
7/1/2009	Cancer Cure or the Next Asbestos?
6/17/2009	Guaranteed to Creep You Out
6/4/2009	Cities on Steroids
5/19/2009	Green is NOT Going Away. Really.
5/5/2009	Only 2% of Environmental Claims are Genuine
4/21/2009	Fewer People Believe in Global Warming
4/1/2009	"Report," The Latest Additon to "Reduce, Reuse, Recycle"
3/17/2009	Dying to Use Our Electronics
3/4/2009	Eat Less, Save the Planet
2/18/2009	Too Much Recycling?!
2/03/2009	Going Carbon Neutral with Pond Scum
1/20/2009	Economy Size Me
1/7/2009	Gender Bender Chemicals

2008 Issues

12/17/2008	Eco-Eco is In
12/3/2008	Dinner Special: Genetically Engineered Meat
11/18/2008	Green Rules! (And Regulations)
11/5/2008	The Coming Water Shock
10/21/2008	Shortages Are Really Wastages
10/6/2008	Pester Power Goes Green
9/21/2008	Greener and Cheaper