The Thanksgiving weekend set the pace for holiday 2017 ecommerce. The headline: it’s on fire. The details:
- Cyber Monday was the biggest online sales day ever at $6.6 billion, up 17% vs last year.
- Black Friday—which has traditionally been focused on brick and mortar—-was not far behind with $5 billion in ecommerce purchases.
- Almost half of all website visits on the two days occurred via mobile, a big jump vs 2016.
- The share of mobile website visits that led to purchases reached an all-time high. But, mobile sales conversion still lags vs PC.
- Small retailers saw dramatically higher mobile conversion rates than large ones. Experts are trying to figure out why.
- 67% of ecommerce sales in November occurred via desktop/laptop.
- Amazon captured over 50% of online transactions on Black Friday.
- Brick and mortar foot traffic is estimated to be down 1-3% over the Thanksgiving weekend, which led some experts to say, “It could have been worse.”
- And, because everyone needs to know some obscure fun facts: Whole Foods sold more turkeys for Thanksgiving than ever before—driven by discounts and special prices for Prime members.
Sources: Adobe 2017, TechCrunch 2017