It’s true. 30% of men who shop online do so weekly, versus only 18% of women.
These 2015 numbers are significantly different from 2014, when 25% of both genders made online purchases weekly.
It’s not clear why men are buying online more frequently and women are not. But, it could be because males are 30% more likely than females to say they wish they could do all their shopping online. As ecommerce continues to evolve and expand, that becomes increasingly feasible.
There are other gender differences in online purchase habits. Men spend more time researching items before buying. Plus, males are more likely than females to make purchases using their mobile device.
On the other hand, women are twice as likely as men to admit what they buy is influenced by social media. And, while being able to buy online and return in store is important to everyone, it is significantly more compelling to women.
What are the implications for your business?
- Are your ecommerce efforts equally targeted to both genders? Should you put more emphasis on men?
- How easy is it to buy your products via a mobile device?
For help developing powerful digital strategies that work, compelling marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, contact Brandology at 925-417-2253 or Maura@Brandology.com.
Sources: Bronto Software 2015, Business Insider 2014, The Future of Commerce 2014, Retail Trends 2015