Would you be interested in a marketing tactic that 61% of consumers like? That over 20% of your target market will engage with every time they see it?
It’s time to get reacquainted with email marketing.
Amid all the noise about content marketing, influencer marketing, and the latest bright, shiny thing in social media, email marketing tends to get lost. It shouldn’t.
Consumers of all ages prefer to hear from companies via email than any other medium. It even scores #1 with Millennials—69% choose email over social media, text message, online video and TV.
People are addicted to email. 58% of Americans check email first thing every morning.
Millennials use email more frequently than other generations. 70% read their email in bed 57% in the bathroom (eeewww…) and 27% while driving (I can’t even think about that.)
Email marketing drove a quarter of all Black Friday online sales in Fall 2015. That’s more than any other marketing tactic.
Finally, email marketing usually pays out. 88% of email marketers say they can prove they drove positive ROI with their efforts.
What are the implications for your business?
- Are you spending as much time as you should on your email marketing strategy?
- Are you measuring the ROI of all your marketing tactics?
For help developing powerful digital strategies that work, compelling marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, contact Brandology at 925-417-2253 or Maura@Brandology.com.
Sources: Adobe 2015, Custora 2015, Capterra Sales and Marketing 2016, Exact Target 2014, IBM 2015, Marketing Sherpa 2015, SAS 2014