30% of all videos watched by consumers in third quarter 2014 were viewed on a smartphone or tablet. That percentage is predicted to exceed 50% by the end of 2015.
That may sound unlikely until you realize that more than half of all YouTube traffic today comes from mobile devices. Plus mobile video views as a percentage of all watchings have doubled in the past 12 months and quadrupled since 2012.
Consumers watch a surprising number of longer videos on their smartphones and tablets. Over half of their total time viewing mobile videos is spent on clips over 10 minutes. However, Americans watch fewer videos at one sitting when they are on their mobile devices than their PC.
There appear to be two key drivers of mobile video watching: sports and news. Mobile video peaked in 2014 during key sporting events: FIFA, Tour de France, and PGA tournaments.
According to Cisco, roughly two-thirds of all Internet traffic today is video, and they project it will increase to roughly 80% by 2018. An ever growing portion will be consumed on mobile devices.
What are the implications for your business?
- Do you have a video strategy?
- Are your current videos optimized for watching on mobile devices?
For help developing powerful digital strategies that work, compelling marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, contact Brandology at 925-417-2253 or Maura@Brandology.com.
Sources: Adobe 2014, Ooyala 2014, Sporting News Media 2014