Baby Boomers are not the largest audience on YouTube, but they are the most likely to engage with your videos—by watching, believing and sharing them.
Over 95% of online Americans over 55 have visited YouTube. Almost a quarter of the platform’s monthly users are Boomers, and their time spent on the site increased 80% more than other demographics’ in the past year.
Baby Boomers are 10%+ more likely than Millennials and Gen Xers to watch YouTube ads, regardless of whether they are on their phone, tablet or laptop. In fact, they are most likely to click through and take action when using their smartphone.
Boomers believe YouTube is more trustworthy and find its ads much less annoying than other generations do.
55+ year olds are more likely than younger Americans to watch YouTube ads across a wide range of categories including food, CPG and beauty products. At the extreme, Boomers are 73% more likely that others to view a retailer video.
To top it off, Boomers are twice as likely as any other generation to share YouTube content with their friends.
Sources: Business Insider 2017,Comscore 2017, MediaKix 2017, Strike Social 2017