Are You Overlooking this Hyper-targeted Social Media?

Now you can market on a neighborhood-by-neighborhood basis to consumers who are verified to live within your desired geography. You can also selectively target these householders by demographics and interests.

Nextdoor—the often-forgotten social network—makes it possible with the recent expansion of their ad offerings beyond realtors and "enterprise level companies" (read: really big budgets), to local brands and smaller budgets.

90% of US communities—a total of 236,000 neighborhoods—are active on Nextdoor. In contrast to Facebook and other social networks, the platform requires that users share their real name and provide verified proof of address to join. This eliminates fake accounts and bots, plus more seamlessly connects the real and virtual worlds.

Detractors say Nextdoor features too many posts about lost dogs, noisy neighbors and free zucchini. Other experts feel that it builds a strong, integrated physical and digital sense of community, the perfect backdrop for brands wanting to truly connect with consumers.

Sources: Adweek 2019, Digiday 2019, DMR 2019, EcommerceBytes 2019, Nextdoor 2019