Over 50% of listeners feel ads on podcasts are enjoyable, relevant, engaging, and memorable. 68% wouldn’t mind more commercials if they helped keep podcasts free. 49% go out of their way to support brands that advertise on their favorite podcasts.
I can’t think of any other media where ads get this type of reaction.
What’s more, podcasts have a rapidly growing, attractive audience. 51% of US adults have ever listened to a podcast, and 22% (62 MM people) engage weekly, up roughly a third vs year ago. Weekly listeners average 7 shows per week, an increase of 2 vs 2017.
The majority of the podcast audience is 18-44 years old. The typical user has a college or advanced degree, high net worth, and above average engagement with social media. Historically, more men than women listened to podcasts, but the split is now rapidly approaching 50/50.
In a world dominated by media multi-tasking and ad skipping, consumers give podcasts their undivided attention. 70% do nothing else while they are listening, and only a modest percentage skip the commercials.
Sources: Edison Research 2019, Infinite Dial 2019, MarketingCharts.com 2018, Musicoomph 2019
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)