While we were all obsessed with social media, messaging apps became powerful marketing and customer service tools.
There are now just as many Americans active on messaging apps as on social media platforms. Across the two categories, Facebook and YouTube have the most monthly active users, followed by Facebook Messenger and WhatsApp. Instagram, Twitter and Pinterest have fewer users than either of the top 2 messaging apps.
Over half of online Americans use a messaging app. Globally, 60 billion messages are sent via apps each day, with 9 out of 10 opened within 3 seconds. The majority of consumers say they would rather message a business than call. Americans project they will use message apps even more in the future, at least partially due to their privacy and security.
WhatsApp launched a business version last year and expanded to a desktop client in January 2019. Over 5 million businesses use the app for customer support and marketing. Marketers who have run successful campaigns on WhatsApp include Hellmann’s in Brazil, Absolut Vodka in Argentina, and Agent Provocateur.
Sources: Adweek 2019, Digital Information World 2018, eMarketer 2018, Forbes 2018, Hootsuite 2018, Venture Beat 2019
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)