Consumers think of Etsy as a go-to source for artisan gifts. Marketers should consider it a place to gather new product inspiration and get an early peek at emerging brands.
Etsy is spot on trend because it is all about small, local, artisan companies, not national brands or big retailers. In fact, their House Rules require that everything sold on the site is handmade (defined slightly more broadly than you might think), vintage or craft supplies.
There are all kinds of interesting gourmet food and high-end personal care brands on the site, including Ignite Bars, Sulu Organics oils and too many organic body care products to list.
Fresh exotic produce is also a big hit on Etsy, with multiple listings for mangosteens, dragon fruit, chayote and an array of mushrooms.
Etsy is popular and growing rapidly. Year-to-date sales are up roughly 20% vs year ago. In Q3 2019, the platform had 44 million active consumer buyers, a 19% increase vs 2018. About 40% of them, representing roughly 60% of sales dollars, are repeat buyers.
Sources: Eater.com 2019, Etsy 2019, Marketplace Pulse 2019, Motley Food 2019, Statista 2019
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)