The Thanksgiving weekend set the pace for holiday 2017 ecommerce. The headline: it’s on fire. The details:
- Cyber Monday was the biggest online sales day ever at $6.6 billion, up 17% vs last year.
- Black Friday—which has traditionally been focused on brick and mortar—-was not far behind with $5 billion in ecommerce purchases.
- Almost half of all website visits on the two days occurred via mobile, a big jump vs 2016.
- The share of mobile website visits that led to purchases reached an all-time high. But, mobile sales conversion still lags vs PC.
- Small retailers saw dramatically higher mobile conversion rates than large ones. Experts are trying to figure out why.
- 67% of ecommerce sales in November occurred via desktop/laptop.
- Amazon captured over 50% of online transactions on Black Friday.
- Brick and mortar foot traffic is estimated to be down 1-3% over the Thanksgiving weekend, which led some experts to say, “It could have been worse.”
- And, because everyone needs to know some obscure fun facts: Whole Foods sold more turkeys for Thanksgiving than ever before—driven by discounts and special prices for Prime members.
Sources: Adobe 2017, TechCrunch 2017
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)