Brandology Marketing Consulting

Stay Current With Consumer Trends

InformAction is a twice a month newsletter filled with actionable insights about consumer trends that impact your business. Each issue highlights the details of one emerging trend plus the questions we think you should be asking (and answering) to ensure your business thrives.

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Recent Issues

6/13/13  Native Ads. The Best? The Worst? The Future?

5/30/13  Watching TV, Without the TV

5/9/13  Internet Radio About to Surpass AM/FM

4/25/13  Flipboard Could Be Marketers' Dream

4/11/13  Your Brand Is Too Active On Social Media

3/21/13  Why My Kitchen Sink Should Revolutionize Your Marketing

3/6/13	Most Powerful Digital Marketing: Reviews
2/14/13	Social Media You Can Ignore
1/31/13	What You Need to Know about Reddit
1/18/13	6 Things You Need to Know About Snapchat
1/8/13	Introducing The Digital American 2013

11/29/12	30% of Seniors Want Customer Service on Facebook
11/15/12	Santa’s Gonna Use a Smartphone
10/25/12	Pinterest Drives Purchases
10/11/12	QR Code Hype Exceeds Reality
9/27/12	Social TV: What You Need to Know
9/6/12	Social Media Increases Productivity. Really.
8/23/12	Facebook Commerce is Thriving
8/9/12	Seven Reasons To Expand Your Presence on Amazon
7/26/12	What Teens Like More than Facebook
7/12/12	Consumers Prefer Tablets to Mobiles and Laptops
6/28/12	What about Daddy Bloggers?
6/14/12	What Will You Do When Consumers Find Out?
5/24/12	How to Get Beyoncé and The Stones to Sell Your Product
5/10/12	Social Gifting: The Next Big Trend
4/26/12	Are You Annoying Customers Without Knowing It?
4/5/12	Social Media is Missing Men
3/22/12	Daily Deals: Money Pits or Money Makers?
3/8/12	Consumers Cut Back on Social Media
2/23/12	Consumers Don’t Trust You
2/7/12	Tablet Commerce Takes Off---Are You Ready?
1/19/12	Best Social Marketing: Great Customer Service
1/5/12	8 Facts You Need to Know About Tumblr

12/20/11	Marketers Are Ruining Facebook for Marketing
11/30/11	Most Apps Are Not Used
11/16/11	Yes, You Must Be on Google+
11/2/11	More Powerful Than Facebook?
10/18/11	A “Like” Doesn’t Mean They Like Your Brand
10/6/11	Consumers Want Just One Thing
9/21/11	Left-Right Partnership Does the Impossible
9/9/11	Legally Commit to Doing Good
8/24/11	Do You Know Your Plastic Footprint?
8/11/11	Growing Food Locally Without Land
7/21/11	40% of Consumers are Flexitarians
7/7/11	It Doesn’t Matter If It’s Legal
6/23/11	Green Goes Red White and Blue
6/8/11	Quality, Price, Performance, Convenience, and Green, Please
5/26/11	I Already Gave at the Grocery Store
5/12/11	Carbon Footprints Discourage Green Behavior
4/28/11	Green is Too Girly
4/13/11	96% of Consumers Want It. Are You Delivering?
3/22/11	Global Warming is Not Happening. Climate Change Is
3/8/11	43% Believe Climate Change Caused by Rockets
2/23/11	Consumers Spend Double When Encouraged To Save
2/1/11	Hope IS a Strategy
1/18/11	Forget About Mobile Commerce For Now
1/4/11	Consumers Are Eager to Pay Money for Nothing

12/14/10	People of Color Favor Green
11/30/10	You’re Ignoring 33% of Your Target Market
11/11/10	The One Thing Your Customers Really Want
10/28/10	Improve Productivity by 40%
10/12/10	Profitable New Target Market: Green Dads
9/29/10	Food Price Wars Are Coming
9/8/10	Buying Green Products. Not Buying Global Warming
8/24/10	O% of Consumers Would Pay For Twitter
8/3/10	Oil Dispersant---Next Food Safety Issue?
7/20/10	More People Eating Like Neanderthals
7/7/10	Real Men Eat Plants
6/22/10	Less than .3% of Chemicals Proven Safe
6/9/10	Your Company’s Blueprint for Green Savings
5/26/10	Eating Too Much Organic Food?
5/11/10	Boomers Are Greener Than Millenials
4/27/10	Sick of Climate Change?
4/14/10	Savers Reward Themselves by Wasting
3/24/10	So Confused They Don’t Know They’re Confused
3/9/10	The Perfect Combination: Profitable, Green, and Boring
2/17/10	Being Seen Being Green
2/2/10	You’re Taking Second Hand Drugs
1/20/10	Stop Guessing about Consumers’ Eco Intentions
1/5/10	Climate Engineering: Solution or Disaster?

12/16/09	Forget About Carbon Dioxide!
12/1/09	Global Warming Causes Wars?
11/10/09	89% of Consumers Don’t Want What You’re Selling
10/29/09	Greenness May be Next to Godliness
10/13/09	Peer Pressure: Consumers' Great Green Motivator
9/30/09	Irreversible Tipping Point Coming?
9/15/09	Hispanics: A Growing Green Target
9/1/09	Which Country Will Win the Green Race?
8/18/09	Four Days Work. Five Days Pay
7/28/09	Organic and GMO. A Marriage of Necessity?
7/14/09	Women Are Greener than Men
7/1/09	Cancer Cure or the Next Asbestos?
6/17/09	Guaranteed to Creep You Out
6/4/09	Cities on Steroids
5/19/09	Green is NOT Going Away. Really.
5/5/09	Only 2% of Environmental Claims are Genuine
4/21/09	Fewer People Believe in Global Warming
4/1/09	"Report," The Latest Additon to "Reduce, Reuse, Recycle"
3/17/09	Dying to Use Our Electronics
3/4/09	Eat Less, Save the Planet
2/18/09	Too Much Recycling?!
2/03/09	Going Carbon Neutral with Pond Scum
1/20/09	Economy Size Me
1/7/09	Gender Bender Chemicals

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