Since the acquisition of Whole Foods by Amazon, everyone seems hungry for information about online grocery shopping. I thought I would indulge your obsession with a handful of fast facts.
- In the past 6 months, over 30% of Americans purchased groceries online at least once.
- Ecommerce sales represent 28% of the CPG beauty category and 27% of pet care products, but only 3% of dry grocery.
- Online sales—rather than brick and mortar sales—are driving the majority of growth in most grocery departments.
- In the general merchandise and beauty care categories, online sales are driving all the growth. Brick and mortar sales actually declined over the past 12 months.
- Subscriptions represent a significant portion of ecommerce grocery revenue with 49% of men’s shave products, 23% of nuts, and 19% of diapers sold via monthly subscription services.
- Geolocation apps, order wands, and buy again buttons are some of the ecommerce features consumers like most.
- Wanting to pick their own produce is the #1 reason why consumers have not tried online grocery shopping.
- The people buying CPG products online are exactly who you think they are: Millennials, higher income, well educated, and urban consumers.
Sources: Deloitte 9/17, FMI 9/17, Harris Poll 6/16, Nielsen 9/17
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)