7 years ago, QR codes were the next big thing. 24 months later, they had all but disappeared. Now they’re back—with added convenience, more uses, and greater impact.
Here’s the latest on QR codes.
- iPhones and Androids now have built in QR code readers, which makes using the codes far simpler than in the past.
- Consumers are being exposed to QR codes organically via social media. Instagram, Snapchat, and Pinterest all use them.
- Walmart, Dunkin and Starbucks have QR codes in their very popular apps.
- Amazon Go leverages QR codes to speed checkout in its stores.
- In China, more payments are made via QR codes than in cash. The trend of paying via QR code is spreading from China to its trading partners.
- Using QR codes for payments enhances security, eliminating the need for retailers to store credit card data.
- US marketers are trying QR codes again and liking the results. Currently, Pepsi is running a “Gift it Forward” QR campaign and The Salvation Army is testing QR codes for Red Kettle donations.
- In the next 12 months, 11 million US households will scan QR codes.
Sources: Beaconstac 2019, Chargeback Gurus 2018 & 2019, GlobalWebIndex 2019
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)