Almost three quarters of Americans are convinced that social media companies sell their private data, while 58% think that smart speakers in their homes track and monetize their activities.
Consumers are less and less interested in trading personal information for specific benefits. Almost two thirds are no longer willing to share data to get a free service. Roughly the same percentage want no part in, "a more personal online experience," based on tracking.
Americans are taking action to protect themselves from companies’ sketchy online behavior. 64% have deleted apps, 47% adjusted privacy settings, and 27% avoided specific websites because of privacy concerns.
More and more consumers want the government to get involved. 55% think the US should do more to regulate tech companies, up from 40% four months ago. Americans are particularly interested in securing consumers’ right to make companies erase previously collected data.
What can companies do to minimize privacy concerns? Most consumers would be much more comfortable sharing their information if the company told them in advance how it would be used (not buried inside a 50-page terms of service.)
Sources: Blue Fountain Media 2018, eMarketer 2018, Kleiner Perkins 2018, Morning Consult 2018, OnlinePrivacyData.com 2018, Vision Critical 2018
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)