TikTok is the most downloaded app of 2018, ahead of Facebook, Snapchat and Instagram.
What is TikTok? It’s an app that allows users to create 15 second videos with special effects and filters. Many of the videos include music, and the apps’ unique lip-syncing feature is hugely popular. Similar to Instagram, users can follow, "heart," or comment on videos.
Other fast facts about TikTok:
- It has been downloaded 80 million times in the US, and 800 million times globally.
- There aren’t solid statistics yet, but it appears to be most popular with tweens and teens.
- Users variously describe the app as "hilarious," "addictive" and "cringeworthy."
- TikTok is famous for challenges, where users try to one-up each other with videos focused on a specific song or theme.
- Jimmy Fallon and Tony Hawk are early adopters.
- Brands, including Guess and Universal Pictures, are experimenting with it.
- TikTok has no official ad format yet.
- The platform’s success led Facebook to launch a copycat called Lasso last month.
Despite the app’s meteoric rise, its future is uncertain. Do you remember Ello? Vine? Yik Yak? Neither do most consumers.
Sources: The Atlantic 2018, CNBC 2018, CNN 2018, Digiday 2018, Slate 3018, Wired 2018
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