Almost half of social media users believe Pinterest is for discovering and buying products. 15% feel the same way about Facebook, 11% about Instagram. 55% of members use Pinterest specifically to search for potential purchases. Roughly two-thirds save pins and refer to them again when they are in a store.
These are pretty compelling statistics given that consumer interest in social shopping has skyrocketed this year.
At the same time, Pinterest has expanded its footprint significantly. In each of the past 2 years, it has acquired more new users than Facebook and Twitter together.
Pinterest reaches 83% of American women between 25 and 54 years old. About half are members. The rest engage with Pinterest images during visual searches, especially on Google.
More men and Millennials are joining Pinterest. 38% of US dads use the platform, along with about a third of Millennials. Pinterest now has more members than Twitter, Snapchat and LinkedIn.
Users value what they get from Pinterest. They are two times as likely as members of other social platforms to say their time on the network is well-spent.
Sources: Bazaarvoice 2019, Emarketer 2019, Hootsuite 2019, Marketingland 2019, Pinterest 2019
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)