Visual search is taking off. Three quarters of American internet users consistently look for pictures during their path to purchase. 36% have performed a true visual search: taken a photo and shared it with an app to identify the product, brand, and how to buy it.
This trend is gathering momentum. 62% of Millennials are interested in visual search. That’s a larger group than are intrigued by other new shopping technologies including social shopping and augmented reality.
What’s the attraction? Visual search is convenient and mirrors how our brains work. 90% of the information we process is visual.
Google, Bing and Pinterest are developing powerful visual search capabilities. Google Lens identifies pictures and matches them with reviews and local retailers. Pinterest Lens has similar capabilities that have driven an almost three-fold increase in visual searches on their platform from 2017 to 2018.
Target is at the forefront of this trend, teaming up with Pinterest to support visual search on its app and website. However, only 8% of retailers (and an unknown percent of brands) are engaged with visual search. Shouldn’t your brand be leveraging this trend?
Sources: Business Wire 2019, emarketer 2018, Medium 2019, Search Engine Journal 2018, Social Media Today 2019
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)