Brandology Marketing Consulting

Brandology's Areas of Expertise

Brandology is a trusted advisor to companies of all sizes across a wide range of industries. We work hand-in-hand with our clients to create strategies and execute tactics that drive measurable business results. We are experts in:

Strategic planning
Marketing plans and execution
New product innovation
Trend spotting
Social media strategy
Positioning
New venture plans
Ideation

Brandology works on projects of all magnitudes, that range from weeks to years. We have partnered with many of our clients for over five years.

Strategic Planning	Marketing Plans & Execution	New Product Innovation	Trend Spotting
Social Media Strategy	Positioning	New Venture Plans	Ideation

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Strategic Planning We lead management teams and boards of directors through a proprietary process to create actionable strategic plans that deliver results. Recent projects range from working with a $1 billion company to develop a multi-divisional, global strategic plan, to helping a small natural foods start-up gain alignment between the board and management on the company’s vision and strategic direction.

Marketing Plans and Execution We create consumer-focused marketing plans that are perfectly tailored to each company’s goals and resources. We crafted a fitness start-up’s introductory marketing plan, with heavy emphasis on social media, public relations, and grassroots events so it could be executed with very limited resources.

New Product Innovation Brandology partners with companies on every step of new product creation, from trend spotting and brainstorming to concept testing, launch planning and introduction. Brandology worked with a food client to create a pipeline of differentiated new product concepts using a process that included trend tracking, new product strategy development, ideation and idea prioritization via a custom-developed filter.

Trend Spotting We continuously track consumer trends as they emerge and transition from the fringe to the mainstream. We help companies identify which trends they should leverage, when and how. Every year, Brandology creates a trend framework for a Fortune 500 company that they use for corporate strategy development, new product strategy and initiative prioritization.

Social Media Strategy

Brandology creates social media strategies that are authentic, build lasting consumer connections and are fully integrated with other marketing and sales tactics. We recently helped a consumer package goods brand organically launch in social media by appealing to their true brand advocates which resulted in a rapid growth of their fan base.

Positioning

We create differentiated, compelling brand positionings that accelerate sales results and become the cornerstone of business strategy. We crafted the positioning for a venture backed start-up that launched the first product in a new category. We designed the positioning so that it helped establish the category and will remain powerful as other competitors enter the market.

New Venture Plans

Brandology works hand-in-hand with entrepreneurs to create business plans and pitches to secure funding, establish strategic partnerships and successfully launch new businesses. We also teach classes on how to create effective new venture plans. Brandology partnered with a consumer-focused start-up to develop a business plan that helped them establish a partnership to reach their expansion goals.

Ideation

We have a unique approach to brainstorming that seamlessly combines creativity and strategic thinking. We lead brainstorm sessions with custom designed tools and activities that ensure our clients receive novel, intriguing ideas that are on strategy. Over the summer, we led new product brainstormings for an international company and generated robust pipelines of concepts for each of six businesses.

We do too! That’s why we trademarked it. And that’s why our attorney Brandon, who was raised by wild tigers, will fight to the death to protect it. His web bio doesn’t mention it, but every morning he flosses his teeth with barbed wire, shaves with a cheese grater, and then heads to his favorite workout, wrestling with pythons. On light days, he puts in an hour with the deadly snakes in preparation for “persuading” people who infringe on our trademark to stop. On heavy days, the pythons have been known to call for back-up.

So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time---a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your businesses, that’s something we do too.)

Thank you!