During the first five weeks of holiday season 2018, consumers buying products online and picking them up instore increased by 48% while total online sales rose 18% versus the same time last year. What’s more, when they went to the store to pick up their purchases, a third of shoppers bought at least one additional impulse item.
Consumers love “click and collect” because they get immediate gratification, don’t have to wait in line, avoid shipping costs, and get the freshest possible products. Traditional retailers like it because they utilize their investment in brick and mortar, leverage their full warehouse inventory, plus eliminate the complexities of shipping.
Retailers believe click and collect may be the key to thwarting Amazon. Walmart expanded their program so 70% of Americans are close enough to shop for groceries online and pick them up instore. Best Buy and Home Depot report over 40% of their online orders are collected by consumers.
61% of Americans have tried click and collect. Heavy users tend to be 35-44 years old with higher incomes. They are most likely to use the service at retailers that offer a wide range of merchandise.
Sources: BizTech 2018, CNN 2018, CPG Matters 2018, Foresee 2018, Grocery Dive 2018, Retail Dive 2018
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)