In the wake of Facebook’s privacy shenanigans, there’s been lots of discussion about how consumers’ reactions will impact digital marketing. Here are the most intriguing findings from recent research.
- Half of Americans following the Cambridge Analytica scandal closely say they will use Facebook less in the future. Women and suburbanites are the most likely to cut back.
- With fewer party differences than you might imagine, 46% of the US wants more laws controlling how companies can use their personal data. At the same time, only 41% believes Facebook will follow data privacy laws. Ouch!
- Consumers are done with cookies. 75% are now rejected on mobile devices.
- 63% of Americans want to receive fewer targeted ads.
- The number of consumers using ad blockers on their desktop/laptop continues to climb. Privacy is not the top driver, but it is an important contributor.
- 17% have taped over their device’s camera to make sure no one is spying on them.
Only time will tell if these are short-term reactions to news headlines or if consumers will significantly change their online behavior and social media consumption to shield their privacy.
Sources: eMarketer 2018, Globalwebindex 2018, Investors Business Daily 2018, Reuters 2018
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