You Opened It, Didn’t You?!

Email doesn’t sound as sexy as Snapchat or Periscope, but boy does it work — even better than in the past.

Here are the fast facts.

• Email open rates have increased 10% in the past year after rising 6% the previous 12 months.
• 59% of consumers say that emails influence what they buy.
• The #1 way emails impact purchases is by reminding consumers to shop.
• The number of Americans that receive marketing emails and then interact with the brand is at an all-time high.
• Only 29% of consumers have a separate address for marketing emails. Even then, over a third check that email multiple times during the day.
• As of mid-2015, more people open emails on mobiles than on desktops/laptops.
• Consumers who open emails on their smartphones are more likely to buy than those who use other devices.
• The ideal frequency for marketing emails is once a week.
• Almost half of people who unsubscribe from lists would stay if they were offered the option to receive emails less frequently.

What are the implications for your business?

• Are you spending enough time/money on your email marketing?
• Have you spent time optimizing everything about your email marketing from responsive design to path-to-purchase?

For help developing powerful digital strategies that work, compelling marketing strategies that drive results, strategic plans that deliver growth, or new products that consumers love, contact Brandology at 925-417-2253 or Maura@Brandology.com.

Sources: Blue Hornet 2015, Marketing Charts 2015, Media Post 2015, YesMail 2015