TikTok’s reputation as a teen-focused social media is being challenged. The number of adults on the platform doubled in 2020. And, while 18-24 year-olds represent the largest share of TikTok’s adult visitors, 30% are over 45 years old, including 4% who are over 65 (Yes, you read that right.)
Roughly 60% of US TikTok users are female, 40% male. That gender split holds across the age spectrum. Many moms joined TikTok in the initial weeks of the pandemic, and the vast majority say they will stay on the app post-COVID. Almost two-thirds of women with kids have been inspired to buy an item after watching a TikTok video. TikTok has responded with new features for in-app shopping.
The future of TikTok is somewhat unclear with its planned merger on hold, being studied by the new US administration. In the meantime, 8% of Fortune 500 companies have an active TikTok account. By industry, agriculture uses TikTok more than a number of other sectors, leveraging the platform in a variety of ways, including engaging consumers with farmers.
Sources: GlobalWebIndex 2020, Marketing Charts 2021, Media Post 2020, Statista 2020
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)