Reddit used to be the wild west of social media. Companies ventured there at their own risk, often only to quit after being mercilessly mocked. However, smart brands have recently found ways to successfully engage on this quirky, powerful platform.
Reddit predominantly attracts young, affluent males, a hard-to-reach and desirable target market. Plus, it has 430 MM monthly active users—up 30% vs year ago—making it larger than both Twitter and Pinterest.
In a nutshell, brands are succeeding on reddit by acting like redditors (as community members are called.) These companies mock themselves, jump on cutting-edge trends, authentically participate in special-interest communities, and show up raw and unpolished. Jimmy John’s, Netflix and BarkBox are prime examples of how to succeed on the site.
Reddit is committed to helping brands integrate into their community. They have established a team dedicated to bringing companies on board by sharing pro tips for success.
Sources: Digital Market News 2020, The Drum 2020, Oberlo 2020
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)