Growth Plans
Working closely with company leaders we craft effective, detailed plans to grow sales and profits.
Recent projects include helping an organic food start-up develop a practical plan to reach $5 million sales in 15 months, and partnering with a global produce company to implement a strategic plan that delivers over $1 billion sales.
Marketing Strategy
We develop marketing strategies that increase awareness, build brand equity and keep consumers engaged. We translate these strategies into tactical marketing plans — using digital and traditional media — that drive sales.
Recent projects include creating a compelling marketing plan for a large agriculture co-op and crafting a differentiated brand positioning for a small natural beverage company.
Innovation
Brandology partners with companies on every step of innovation, from trend spotting and brainstorming to market assessment, concept testing, and launch planning. We recently acted as the new products tiger team for a branded fruit company that did not have the bandwidth to manage innovation internally.
Market Research
We are experts at gathering consumer insights and translating learnings into actions that drive business results. We currently act as one natural food brand’s market research department, and execute a wide range of quantitative and qualitative research studies for a wide range of our other clients.
“Maura has the unique ability to step in quickly and work as a business team leader. She immediately grasps issues, builds internal rapport, and drives towards positive results.”
—Lara Dickinson, Executive Director One Step Closer to an Organic Sustainable Community
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)