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Brandology

Marketing and Management Consulting

Expertise

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Growth Plans

Working closely with company leaders we craft effective, detailed plans to grow sales and profits.

Recent projects include helping an organic food start-up develop a practical plan to reach $5 million sales in 15 months, and partnering with a global produce company to implement a strategic plan that delivers over $1 billion sales.

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Marketing Strategy

We develop marketing strategies that increase awareness, build brand equity and keep consumers engaged. We translate these strategies into tactical marketing plans — using digital and traditional media — that drive sales.

Recent projects include creating a compelling marketing plan for a large agriculture co-op and crafting a differentiated brand positioning for a small natural beverage company.

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Innovation

Brandology partners with companies on every step of innovation, from trend spotting and brainstorming to market assessment, concept testing, and launch planning. We recently acted as the new products tiger team for a branded fruit company that did not have the bandwidth to manage innovation internally.

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Market Research

We are experts at gathering consumer insights and translating learnings into actions that drive business results. We currently act as one natural food brand’s market research department, and execute a wide range of quantitative and qualitative research studies for a wide range of our other clients.

“Maura has the unique ability to step in quickly and work as a business team leader. She immediately grasps issues, builds internal rapport, and drives towards positive results.”

—Lara Dickinson, Executive Director One Step Closer to an Organic Sustainable Community

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Like the name Brandology?

Like the name Brandology?

We love the name Brandology. That’s why we trademarked it. And that’s why our attorney Brandon, who was raised by wild tigers, will fight to the death to protect it. His web bio doesn’t mention it, but every morning he flosses his teeth with barbed wire, shaves with a cheese grater, and then heads to his favorite workout, wrestling with pythons. On light days, he puts in an hour with the deadly snakes in preparation for “persuading” people who infringe on our trademark to stop. On heavy days, the pythons have been known to call for back-up.

Brandon the LawyerSo please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)

Thank you!

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