The stereotype of reclusive gamers living in their basements, never talking to anyone has been completely shattered by the pandemic. Gaming’s popularity is sky-rocketing, and a key reason why is that it builds social connections and community. Here are the fast facts.
- 75% of Americans, around 244 million people, play video games now, up 15% vs 2018.
- 70% of gamers play with other people. Multiplayer gaming, with text, chat, or live video that helps players connect in real time is booming.
- Hours spent gaming, and time playing with people in other generations are both increasing.
- Consumers are shelling out significantly more money on game hardware, software, subscriptions, accessories and in-game items this year versus last.
- 39% of Americans play online games to reduce their stress. That is greater than the percent who are exercising, reading or meditating to stay calm.
- Psychologists say that multiplayer gaming has a wide range of positive social effects. It increases the sense of community without people being physically present. Players can join teams that work towards a goal, creating a shared purpose. And the little wins that come at regular intervals during a game make everyone happy.
The psychological positives from gaming that have emerged during the pandemic are in stark contrast to concerns about social media—that it is divisive, provokes negative interactions and can harm self-esteem.
Sources: Decision Analyst 2020, Deloitte 2020, Game Industry Biz 2020, Geek Wire 2020, Marketing Insider 2020, The NPD Group 2020
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