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Parler: What You Need to Know

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Parler, a social media platform on a mission to replace Twitter, gained traction this summer then took off like a rocket after the election.

  • In early November, the Parler app owned the #1 spot in the Android and iOS marketplaces, as high profile conservatives encouraged their followers to join.
  • As of mid-November, Parler has roughly 8 million users. Twitter has 330 million, Facebook 3 billion.
  • Parler activity increase 20X in November.
  • Parler accounts with the most followers include Sean Hannity, Ted Cruz and Team Trump.
  • The platform says it is different because it lets users, “Speak freely and express yourself openly, without fear of being ’deplatformed’ for your views.” The company’s CEO highlights that they have no fact checkers. (In an ironic twist, the platform is now combatting viral posts incorrectly stating George Soros owns it.)
  • From a consumer perspective, Parler works similarly to Twitter, but with slightly different lingo.
  • Parler is establishing a group of “Verified Influencers.” Advertisers can make promotional deals with them and Parler takes a percentage.
  • There is no way to buy advertising “space” on Parler.

It is not clear whether Parler will continue to gain steam as we move beyond the US election.

Sources: Business Insider 2020, Lexology 2020, MSNBC 2020, Newsweek 2020, Wired 2020

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Like the name Brandology?

Like the name Brandology?

We love the name Brandology. That’s why we trademarked it. And that’s why our attorney Brandon, who was raised by wild tigers, will fight to the death to protect it. His web bio doesn’t mention it, but every morning he flosses his teeth with barbed wire, shaves with a cheese grater, and then heads to his favorite workout, wrestling with pythons. On light days, he puts in an hour with the deadly snakes in preparation for “persuading” people who infringe on our trademark to stop. On heavy days, the pythons have been known to call for back-up.

Brandon the LawyerSo please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)

Thank you!

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