Reddit almost never gets mentioned when marketers talk about social media. It should. Because according to recent stats, it’s one of the fastest growing platforms.

Reddit’s monthly views are up 53% vs 2018. Monthly commenting has increased 37% and monthly active users have risen by almost the same percent. That is in sharp contrast to the better-known networks—Facebook, Twitter and Instagram—that are experiencing slow (or no) growth in the US.

The 10% of American internet users now on Reddit are a diverse bunch—well beyond the platform’s historical core of male techies and gamers. Redditors (as they are called) are engaging on mainstream topics, with family, parenting, beauty and food communities growing more rapidly than most. Beauty influencers are stampeding to the site and recipe sharing subreddits are flourishing.

Marketing on Reddit can be challenging. The network still has a very strong culture that rejects commercialism and gleefully mocks any brand judged to have stepped over the line. However, with Reddit’s growth, daring marketers should consider immersing themselves in the platform and figuring out how their brand can become part of the community.

Sources: Adweek 2019, eMarketer 2019, Hubspot 2019