While Facebook, Instagram, TikTok and Twitter are copying each others’ innovations and becoming more similar, Clubhouse, the first-ever voice-only social platform, is on fire.
The new social platform is exclusively real-time audio. There are no videos, pictures or text. And, nothing is recorded.
Clubhouse revolves around individual rooms organized by discussion topic. Members can start a room, or enter an existing one. Each room has a moderator who organizes the dialog.
The platform is currently by invitation only and has 600,000 members, including celebrities like Oprah, Ashton Kutcher and DeRay McKesson. Each member is given a few invitations to share. (Rumor has it, you can buy an invitation on eBay.) Clubhouse has a waiting list and promises to open to everyone “soon.”
Members like Clubhouse because it has interesting small group discussions, nobody has to be “camera ready” to use it, and it is easy to meet lots of people in real time, like at a professional conference.
The app was launched in April 2020 and still needs fine-tuning. Clubhouse currently has no monetization mechanism (for itself or influencers), there are concerns about platform safety, and it is not clear how they will keep conversations high quality when membership is opened.
Sources: Mashable 2021, New York Times 2021, Social Media Examiner 2021, Vogue 2021
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