Subscriptions and auto-replenishment services for consumer goods have more than doubled since February 2020, with 38% of US shoppers placing an online subscription order in April/May. Roughly half were first time subscribers. Health and beauty items, shelf-stable food and beverages, and cleaning products were the most popular categories.
Interest in subscriptions is increasing among non-users, too. 34% would now consider a subscription service for pet food, 28% for meal kits, 19% for supplements and 19% for coffee products.
Auto-replenishment and subscriptions are booming because they meet the needs of the moment. They eliminate concerns that popular items will be out of stock, check something off the To Do List, and often save money. Some subscriptions also include an element of surprise, which is sorely missing in many consumers’ lives.
Shoppers have strong preferences for the details of auto-replenishment and subscription options. Of course they want free delivery. Being able to pause the service, reschedule individual deliveries, and adjust the time between deliveries are highly desirable as well.
Sources: Acosta 2020, Acupoll 2020, TechFirst 2020
So please…You’re creative. That’s why you considered the name “Brandology.” Use those creative juices to come up with another name that’s not already trademarked. Even though it will take some time, it will be fun, happy time — a stunning contrast to the time you’ll spend with Brandon if you try to use “Brandology.” Really. (It’s probably a little tacky to mention, but if you want our help naming your business, that’s something we do too.)