Brandology logo
Newsletter Archive

2017 Issues
4/12/2017Market to Amazon Prime Members—Even If You Don’t Sell on Amazon
3/25/2017Hey Siri, How Will Voice Search Impact Marketing?
3/8/2017The 9 Things You Need to Know About Chatbots
2/20/2017Social #BrandBoycotts Are A Huge Dilemma
2/6/2017More Plan to Quit Social Media than Quit Smoking
1/17/2017Streaming Now Top Way to Listen to Music
1/4/2017What Marketers Should Know (But Don’t) About Esports
2016 Issues
12/19/2016Fake News Hurts Brands
11/28/2016Busting Myths about Holiday Shoppers
11/10/2016Your Target Never Sees Your Digital Ad
10/20/2016Most Shopping Searches Begin & End on Amazon
10/3/2016Hispanics Driving Online Grocery Shopping
9/21/2016Social Media Weakens Your Consumer Connections
9/7/2016Why Fans Unfollow Your Business
8/24/2016Podcasts Are As Popular As Twitter
8/11/2016The Charade of Social Media This Month
7/25/2016Why Marketers Should Care About Pokemon Go
7/14/2016Big Brands Jump On Subscription Boxes
6/23/2016The very effective, very overlooked marketing tactic
6/9/2016Chat Commerce Is Here. Are You Ready?
5/24/2016Amazon Dash Buttons---What Every Marketer Needs to Know
5/11/2016More Watch Streaming TV Than Live TV
4/21/2016Consumers Disengage from Social Media
4/4/2016Snapchat Is More Important than Facebook
3/17/2016What Consumers Feel When Brands Collect Personal Data
2/25/2016Emoji Marketing Gets Thumbs Up From Consumers
2/11/20166 Reasons Your Brand Should Market on LinkedIn
1/21/2016Low Income Consumers Use Technology More
1/7/2016The Secret Why Consumers Share Content
2015 Issues
12/17/2015Who Buys on Social Media?
12/3/2015Is Social Media Becoming a Spectator Sport?
11/13/2015Millennials Prefer Calling to Connect
10/29/2015Consumers Unplug from Cable TV
10/9/2015Marketers’ Nightmare: Ad Blocking
9/22/2015The Surprising Truth about Subscription Boxes
9/3/2015You Opened It, Didn’t You?!
8/20/2015Customer Service Shaming on Social Media
8/06/2015YouTube Surpasses Cable TV
7/16/2015The Digital Consumers You Missed (No, Not Millennials)
6/30/2015Everything You Need to Know About Periscope
6/4/2015Drones Deliver Instant Gratification
5/20/2015Personalization Is Getting Too Personal
4/30/2015Men Shop Online More Than Women
4/16/2015How to Convert 63% of Shoppers
4/2/2015Most Americans Don’t Use Any New Apps
3/18/2015Why Your Business Needs Negative Reviews
3/2/2015Smartphones Take Over From Tablets
2/6/2015Dark Social Media: Everything You Need to Know
1/23/201573% Say “Beacons Influence What I Buy”
1/8/201550% of Videos Watched on Mobiles
2014 Issues
12/18/20149 Things Your Competitors Know About Instagram
12/5/20148 Reasons Why You Need to Improve Your Social Customer Service
11/13/2014Consumers Stop Showrooming
10/30/2014Where People Buy On Social Networks
10/10/2014Ello: 9 Things You Must Know
9/25/201447% want to buy on social media
9/11/2014Consumers’ Take on The Internet of Things
8/22/2014Beacons: What Consumers Want You to Know
8/07/20148 Facts You Must Know About Twitch
7/24/201466% Feel Deceived by Content Marketing
7/10/2014Apps Are Taking Over The World
6/26/2014Online Shares Increase Purchase Intent +9.5%
6/5/2014Increase Your Social Effectiveness by 58 Times
5/22/2014Mobile: The Key To In-Store Sales
5/1/2014Six Reasons to Advertise on Snapchat
4/17/2014The #1 Social Network is Instagram
4/3/2014You’re Completely Missing 27% of Consumers
3/13/2014The Untapped Potential of Mobile Shopping
2/26/2014How Many Fake Fans and Followers Do You Have?
2/6/2014Americans' Newest Media Addiction
1/23/2014Are You Ignoring This Powerful Marketing Tool?
1/9/2014Get Ready for Bitcoin
2013 Issues
11/21/20139 Things You Need to Know About Online Video
11/7/2013Time to Get Serious About Flipboard
10/16/2013Will Webrooming Cancel Showrooming?
10/3/2013Your Competitors’ Marketing Plans
9/12/2013Suddenly, Consumers Target Advertisers
8/29/2013You’re Losing Sales by the Second
8/8/20139 Eye Popping Mobile Facts That Drive Business
7/25/2013People Under 40 Are Out of Touch
7/11/2013The Most Powerful Social Marketing Tactic
6/27/2013Hispanics Are The Mobile Trendsetters
6/2013/2013Native Ads. The Best? The Worst? The Future?
5/30/2013Watching TV, Withouth the TV
5/9/2013Internet Radio About to Surpass AM/FM
4/25/2013Flipboard Could Be Marketers' Dream
4/11/2013Your Brand Is Too Active On Social Media
3/21/2013Why My Kitchen Sink Should Revolutionize Your Marketing
3/6/2013Most Powerful Digital Marketing: Reviews
2/14/2013Social Media You Can Ignore
1/31/2013What You Need to Know about Reddit
1/18/20136 Things You Need to Know About Snapchat
1/8/2013Introducing The Digital American 2013
2012 Issues
11/29/1230% of Seniors Want Customer Service on Facebook
11/15/12Santa’s Gonna Use a Smartphone
10/25/12Pinterest Drives Purchases
10/11/12QR Code Hype Exceeds Reality
9/27/12Social TV: What You Need to Know
9/6/12Social Media Increases Productivity. Really.
8/23/12Facebook Commerce is Thriving
8/9/12Seven Reasons To Expand Your Presence on Amazon
7/26/12What Teens Like More than Facebook
7/12/2012Consumers Prefer Tablets to Mobiles and Laptops
6/28/2012What about Daddy Bloggers?
6/14/2012What Will You Do When Consumers Find Out?
5/24/2012How to Get Beyoncé and The Stones to Sell Your Product
5/10/2012Social Gifting: The Next Big Trend
4/26/2012Are You Annoying Customers Without Knowing It?
4/5/2012Social Media is Missing Men
3/22/2012Daily Deals: Money Pits or Money Makers?
3/8/2012Consumers Cut Back on Social Media
2/23/2012Consumers Don’t Trust You
2/7/2012Tablet Commerce Takes Off---Are You Ready?
1/19/2012Best Social Marketing: Great Customer Service
1/5/20128 Facts You Need to Know About Tumblr
2011 Issues
12/20/2011Marketers Are Ruining Facebook for Marketing
11/30/2011Most Apps Are Not Used
11/16/2011Yes, You Must Be on Google+
11/2/2011More Powerful Than Facebook?
10/18/2011A “Like” Doesn’t Mean They Like Your Brand
10/6/2011Consumers Want Just One Thing
9/21/2011Left-Right Partnership Does the Impossible
9/9/2011Legally Commit to Doing Good
8/24/2011Do You Know Your Plastic Footprint?
8/11/2011Growing Food Locally Without Land
7/21/201140% of Consumers are Flexitarians
7/7/2011It Doesn’t Matter If It’s Legal
6/23/2011Green Goes Red White and Blue
6/8/2011Quality, Price, Performance, Convenience, and Green, Please
5/26/2011I Already Gave at the Grocery Store
5/12/2011Carbon Footprints Discourage Green Behavior
4/28/2011Green is Too Girly
4/13/201196% of Consumers Want It. Are You Delivering?
3/22/2011Global Warming is Not Happening. Climate Change Is
3/8/201143% Believe Climate Change Caused by Rockets
2/23/2011Consumers Spend Double When Encouraged To Save
2/1/2011Hope IS a Strategy
1/18/2011Forget About Mobile Commerce For Now
1/4/2011Consumers Are Eager to Pay Money for Nothing
2010 Issues
12/14/2010People of Color Favor Green
11/30/2010You’re Ignoring 33% of Your Target Market
11/11/2010The One Thing Your Customers Really Want
10/28/2010Improve Productivity by 40%
10/12/2010Profitable New Target Market: Green Dads
9/29/2010Food Price Wars Are Coming
9/8/2010Buying Green Products. Not Buying Global Warming
8/24/2010O% of Consumers Would Pay For Twitter
8/3/2010Oil Dispersant---Next Food Safety Issue?
7/20/2010More People Eating Like Neanderthals
7/7/2010Real Men Eat Plants
6/22/2010Less than .3% of Chemicals Proven Safe
6/9/2010Your Company’s Blueprint for Green Savings
5/26/2010Eating Too Much Organic Food?
5/11/2010Boomers Are Greener Than Millenials
4/27/2010Sick of Climate Change?
4/14/2010Savers Reward Themselves by Wasting
3/24/2010So Confused They Don’t Know They’re Confused
3/9/2010The Perfect Combination: Profitable, Green, and Boring
2/17/2010Being Seen Being Green
2/2/2010You’re Taking Second Hand Drugs
1/20/2010Stop Guessing about Consumers’ Eco Intentions
1/5/2010Climate Engineering: Solution or Disaster?
2009 Issues
12/16/2009Forget About Carbon Dioxide!
12/1/2009Global Warming Causes Wars?
11/10/200989% of Consumers Don’t Want What You’re Selling
10/29/2009Greenness May be Next to Godliness
10/13/2009Peer Pressure: Consumers' Great Green Motivator
9/30/2009Irreversible Tipping Point Coming?
9/15/2009Hispanics: A Growing Green Target
9/1/2009Which Country Will Win the Green Race?
8/18/2009Four Days Work. Five Days Pay
7/28/2009Organic and GMO. A Marriage of Necessity?
7/14/2009Women Are Greener than Men
7/1/2009Cancer Cure or the Next Asbestos?
6/17/2009Guaranteed to Creep You Out
6/4/2009Cities on Steroids
5/19/2009Green is NOT Going Away. Really.
5/5/2009Only 2% of Environmental Claims are Genuine
4/21/2009Fewer People Believe in Global Warming
4/1/2009"Report," The Latest Additon to "Reduce, Reuse, Recycle"
3/17/2009Dying to Use Our Electronics
3/4/2009Eat Less, Save the Planet
2/18/2009Too Much Recycling?!
2/03/2009Going Carbon Neutral with Pond Scum
1/20/2009Economy Size Me
1/7/2009Gender Bender Chemicals
2008 Issues
12/17/2008Eco-Eco is In
12/3/2008Dinner Special: Genetically Engineered Meat
11/18/2008Green Rules! (And Regulations)
11/5/2008The Coming Water Shock
10/21/2008Shortages Are Really Wastages
10/6/2008Pester Power Goes Green
9/21/2008Greener and Cheaper